Ramayana Lestari Sentosa, PT.
| Industry | : Garment - General |
| Type of Company | : - |
| CEO / MD | : Paulus Tumewu |
| No. of Employees | : 0 |
| Web Site URL | : http://www.ramayana.co.id |
| Overview | : Soon after marriage, Mr. Paulus Tumewu and his wife, Tan Lee Chuan, left the family home in Ujung Pandang, Sulawesi to begin business in Jakarta. They has envisioned a department store that sold quality goods at affordable price for the low income segment. In 1978 they opened their first store which specialized mainly in garment and clothing in Jalan Sabang. They named their store Ramayana Fashion Store With the good growth of the store, new lines of products were added to compliment the original focus of the business, which was garment and clothing. In 1985, fashion apparels such as shoes, handbags, accessories were introduced. Moving forward with optimism, Ramayana was also expanding its coverage area. In that same year, the first store outlet outside Jakarta was opened in Bandung. By 1989 Ramayana has become a retail chain, consisting of 13 outlets and employing a total of 2,500 workers. They variety of products sold has also became more extensive to include household necessities, toys and stationeries. Soon enough, in 1993 one stop shopping center was implemented in every Ramayana store due to the extensive product range and affordable prices. Ramayana continues to grow, covering more cities and building a greater retail chain. Today, Ramayana operates 89 stores in 40 major cities with total gross selling space of 648,000 sqm, employing 22,000 employees. The traditional family company has blossomed into a giant retail modern business. The impressive story of Ramayanas growth over a relatively short period of 28 years is largely contributed from hard work, the dedication of its employees and its ever lasting business focus on providing low income base customer with excellent value for money merchandise by providing quality products at affordable prices. |
| History | : 1978 First store in Jalan Sabang. 1985 First store outside Jakarta, located in Bandung, West Java, sells accessories, shoes & handbags. 1989 Sells toys, stationery & housewares, total 13 stores, 2500 employees. 1994 Destination store, one stop shopping, total 35 stores. 1996 IPO, dominant retail chain, total 45 stores. 1997 First store outside Java, located in Bali. 1999 First store in Sumatera, located in Bandar Lampung. 2000 First store in Kalimantan, located in Banjarmasin. 2002 First store in Sulawesi, located in Ujung Pandang. 2005 Bigger supermarket format adding electronics, ready to eat and more perishables. |
| Cultures and Values | : VISION Strengthening its position as the biggest profitable retailer chain in middle lower and lower income sectors in Indonesia by providing excellent value for money merchandise, improving customer service, developing human resources and maintaining good relationship with suppliers and other business associates with a final objective of maximizing shareholders` value. MISSION Ramayana is the retail chain that serves all the needs of the middle lower and lower income sectors by providing whole range of excellent value for money merchandise with top quality customer service. |